Having been inspired by boho-chic to street fashion, The SM Collection aspires to create a place where all walks of life can shop and come together as one. Sam and Michelle both sought more out of life than a 9-5 job. After college, Michelle wanted to continue to pursue a career in fashion while Sam wasn’t satisfied with a career in hospitality. She was seeking more fulfillment out of life and needed something that gave her a creative outlet. Having met through mutual friends, the co-founders bonded over a lifestyle of fashion, travel and music when igniting the idea of collectively building a brand that inspires fashion trends in a new, transpiring way.
Founded in January 2021, The SM Collection embraces unique styles for the inspired mind and soul with a profound love for. Minimal palettes and Maximum vibes." Styles handpicked with a vision in mind, The SM Collection brings affordable fashion to life for the everyday trendsetter. As an independent small woman owned business, we’re over the moon to have you on this journey with us. This is our collection, welcome to The SM.